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STRATEGIC PLANNING

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ALL-ROUND CHAMPION CAMPAIGN PROPOSAL

September 2020

We took on BYUtv as a client for our capstone class. My team worked with All-Round Champion, a competition show based out of Canada, and helped them plan a strategic social media campaign to increase family viewership.

MOCK SOCIAL MEDIA CAMPAIGN: MOTEL 6

February 2019

Motel 6's social media needs a little updating. For my copywriting class, I chose to analyze their online presence and create a social media campaign that would better appeal to their target audience of 25-35 year olds.

MOCK PR CAMPAIGN: #THRYVE

March 2018 - April 2018

Healthy eating on BYU campus is a bit of a struggle. For our introduction to PR class, we constructed a mock campaign to promote eating healthy on campus. We followed the Strategic Planning Matrix, which included identifying various key publics, creating and analyzing a Qualtrics survey, and actually creating the tactics that we would use if the campaign was real.

Strategic Planning: Work
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